Rodoula Tsiotsou

Rodoula Tsiotsiou is Professor of Marketing in the Department of Business Administration of the University of Macedonia. She holds a PhD from Florida State University (USA), for which she received a scholarship from the Onassis Foundation.

In 2015 she founded the Marketing Laboratory MARLAB at the University of Macedonia, which she directs to this day. In the context of MARLAB, she has organized more than ten symposia and workshops on marketing, as well as numerous research projects of general interest, whose findings have been presented in television, newspapers and online.

Rodoula has collaborated and taught undergraduate and postgraduate courses at the Athens University of Economics and Business, National and Kapodistrian University of Athens, Hellenic Open University, University of Ioannina, Democritus University of Thrace, and the Higher Technological Educational Institutes of Larissa and Crete. From 2006 she has been an expert reviewer of the European Commission, as well as of the General Secretariat for Research and Technology (Greece), the Hellenic Ministry of Labor, Social Security and Social Solidarity, and the Research and Innovation Foundation, Cyprus, reviewing research proposals and programs.

She has published more than 100 articles and book chapters in international scholarly journals, conference proceedings, and edited volumes. She is the author of “Sports Marketing” (Broken Hill Publishers, 2020; Greek), “Marketing Services: Management, Strategy and New Technologies”, co-authored with G. Avlonitis and S. Gounaris (Broken Hill Publishers, 2016), and “Strategic Marketing in Tourism Services”, co-authored with R. Goldsmith (Emerald Publishing, 2012). She was Head of Marketing in the private sector for ten years, and a Board Member of the Athens-Macedonian News Agency (2018–2019). Since 2018 she has been a Board Member of the insurance company Interlife.