Reward | Molly Soda
Curated by NEW INC
Reward is a non-linear, interactive web-based work that pulls from spam emails, predatory advertisements, and digital clutter.
The structure of the game encourages users to move away from scrolling (up and down) and towards a more expansive approach, clicking and opening tabs and different pages, often from external websites which will continue to change as the game ages and may look different for each player. The promise of a reward, whether implied (social media) or stated (spam, advertisements) keeps us engaged.
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Artist: Molly Soda
Title of the work: Reward
Year: 2020
Medium/Format: Interactive website
This artwork was created in the context of ENTER project, an initiative of Onassis Foundation. Onassis Stegi and Onassis USA give artists from all around the world 120 hours to create from home a series of new original commissions; sharing their new reality. Let’s ENTER.
