Anatomy of Non-Fact. Chapter 1: AI Hyperrealism

Video Installation

Description

“AI Hyperrealism” is the first chapter of the work “Anatomy of Non-Fact,” which premiered at the Ars Electronica Festival in 2024. This chapter focuses on the image of a fake Pope Francis wearing a Balenciaga jacket—a figure that captured the public’s attention and imagination during the so-called ‘AI boom’ of 2023. The video explores how AI-generated images are produced, the visual language of journalism, and the digital reproduction of human likeness.

The Balenciaga Pope delivers a monologue about the nature of truth, questioning the reliability of images and traditional sources of authority. At a time of growing concern about how synthetic images can lead to mass misinformation, the work invites us to reconsider our relationship with photography and its role in visual culture. Within the video, old and new definitions coexist, offering fresh perspectives on how we understand AI-generated images, while proposing new terms to describe the phenomena of misinformation in the digital age.

Year Created: 2024
Country: Germany/Poland
Medium: Video Installation (Video, 4K single channel with sound & 3 small sculptural pieces)
Duration: 17 min 31 sec

* The work is presented within the framework of the European Digital Deal project, co-funded by the European Union’s “Creative Europe” program.

Credits

Written, Produced, and Directed by
Martyna Marciniak
Balenciaga Pope played by
Derrick Jenkins
Hands played by
Rojia Forouhar Abadeh, Martyna Marciniak, Kotryna Slapsinskaite
Sound Design and Score
Marco Pascarelli
Production Management
Kotryna Slapsinskaite
Videography
Hagen Betzwieser
Technical Design Consultancy
Edward Grace
Design Consultancy
Joanne Grace
Technical Consultancy
Jan Schluter from Johannes Kepler University

About the artists

    Image 1 / 3

    Courtesy of the artist

    Video still, AI Hyperrealism, Martyna Marciniak

    Image 2 / 3

    Courtesy of the artist

    Video still, AI Hyperrealism, Martyna Marciniak

    Image 3 / 3

    Photo: Kilian Blees

    AI Hyperrealism, Martyna Marciniak

Sponsors/Partners

  • Within the framework of

  • Co-funded by the European Union

  • Ars Electronica